Monday, July 15, 2013

John Fullerton on Why We Need a Holistic Financial System

One of the June 2013 Boulder, Colorado Savory Institute speakers was John Fullerton, who, following a career with JP Morgan, decided to focus his time towards promoting sustainable economics instead of the economic model built upon growth, which is in place today.

In his talk, he mentioned that the ecological economist, Herman Daly, influenced him with his vision of a sustainable and fair economy.

As a former insider of the banking world, Fullerton now speaks out for the need for change, since the current financial system is the root of many of the crises we are now facing. He spoke of financial overshoot, or the need to decouple economic growth from material resources. The assumption that the economy must grow forever is in conflict with the laws of physics. He also spoke of the 40 year old “Limits to Growth” book and said we need to rethink the definition of “investment”. He said that the economic growth model is a big problem and will cause human suffering.

He spoke of stranded assets, which are assets that must be accounted for as a loss of profit, such as coal reserves which some expect will not be used because of climate change.

He uses holistic decision making, which he learned from Allan Savory. He sees holism as a metaphor for economic systems, and the need to shift economics to a regenerative paradigm.

I happen to think this is a hugely important issue, so I communicated with John Fullerton after his talk and he granted me permission to repost his important 2008 writing here, which follows.

The Relevance of E. F. Schumacher in the 21st Century
Copyright © 2008 by John Fullerton
(written in appreciation of E. F. Schumacher)

The inevitability of globalization and the dominance of increasingly large and powerful global corporations and financial institutions are an accepted fact of contemporary economic life. Competitive forces pushing us further in this direction continue to build. The benefits of scale are real, furthered by accelerating technological advances. A former CEO of JPMorgan once proclaimed, “Size is not a strategy.” He was wrong. In 2001, an American banking dynasty came to a close with the take-over by Chase Manhattan Bank.

As industries mature, scale only becomes more critical out of competitive necessity. State capitalism from emerging powers China and Russia only raise the stakes further in our competitive global economy. Within this context, Fritz Schumacher’s best selling book, Small is Beautiful, and his ideas about human scale, decentralization, and appropriate technologies may seem quaint and out of touch. We may believe that “small is beautiful” in our hearts, but our head is teaching us that “big wins.”

Experience has taught us to ignore our logical heads at our peril. Nevertheless, our conscience is telling us, now more than ever, that something is amiss. A new era is struggling to unfold. While the Obama phenomena may in some ways reflect this change, it does not by any means define it. We need to pause and reflect carefully in light of what we see happening to the health and prosperity of individuals, whole populations, other species, oceans, the soil, rainforests, the atmosphere, indeed the entire planetary system, if we are awake enough to notice. Something about our global economic system is broken. I say that not as an environmentalist or as a human rights activist, but as a former managing director and nearly twenty-year veteran of JPMorgan and subsequently a hedge fund CEO.

With the global credit crisis that emerged during the summer of 2007, and the ensuing financial and economic turmoil that some say is exceeded only by the Great Depression, the stability and even viability of our freewheeling, complex and interconnected global financial system has come into question. Even the “experts” are scrambling for answers as they reinvent the purpose and practices of major institutions, including even the Federal Reserve Bank itself.

The linkage between a global interconnected financial system and the real economy seems to loosen during boom times. Finance has become more abstract and ever more complex with previously unimaginable wealth accruing to the relative few who control increasingly massive concentrations of capital. But when the music stops, the linkage with the real economy reasserts itself, spreading the pain far and wide to those who saw little of the benefits during the boom times. Nevertheless, the credit crisis, brought on and exacerbated by financial abstraction run amok, does not in itself constitute a broken economic system. Our free market system is accustomed to correcting its own excesses, often with painful adjustments as part of the process.

Today we face two problems in our economic system. The first is a cyclical credit driven contraction, which leaves the entire middle class vulnerable and the poor distressed and increasingly desperate. The second problem is more profound. So far, we are mostly focused on its symptoms, such as the increased awareness of climate change risk, water shortages, the collapse of whole fisheries, rising raw material prices led by oil, and now food scarcities as well. However, these are only symptoms of the conflict between our growth driven economic system and the finite limits of the biosphere that are coming into clear focus.

We are at risk of being distracted by the current cyclical stresses in the financial system, which overshadow the more critical scale challenges we face. Unfortunately, many of the remedies for the first problem will inevitably be in conflict with the difficult choices we face in addressing the second. When stimulating growth is the solution to cyclical downturns, yet this growth of our resource intensive global economy presses against known physical limits of the biosphere, a contradiction arises we cannot ignore.

Our global economic system is broken not because of the credit crisis; it is broken because it is predicated on perpetual, resource driven growth with no recognition of scale limitations.

In his book Common Wealth, Economics for a Crowded Planet (2008), renowned economist Jeffrey Sachs bluntly describes the world’s ability to combine long-term economic growth and environmental health. “One thing is certain: The current trajectory of human activity is not sustainable.”(1) He observes that in the business as usual scenario, with human population projected to grow by 40 percent by 2050, and average per capita income growing fourfold over that timeframe, we can expect the current $67 trillion global economy to grow approximately sixfold to over $400 trillion by mid century.

When there is growing evidence that we have already overshot the biosphere’s carrying capacity, even contemplating a sixfold increase is absurd. Yet this is exactly the path we are on. It is time to pause and reflect on the so-called “inevitability” of our growth-driven, increasingly “efficient” global economy. We must concentrate our minds on how to understand the implications, and where to turn for the wisdom to guide the evolution of our economic models and our public policy choices.

In the wake of the current financial crisis, it is clear in which direction the debate on how to “fix the system” is headed. After the taxpayer supported rescue of Bear Stearns, calls for government intervention in the mortgage and housing markets, and for alternatives to Milton Friedman’s free market gospel abound. Even Alan Greenspan, once considered perhaps the most respected central banker of the modern era, is being scrutinized as we look for someone to blame. We can expect the pendulum shifting back toward increased government regulation as the inevitable response to the recent crisis.

What we are not hearing, at least in the mainstream media, is a critical reframing of the questions that address root causes. The current policy debate accompanying the presidential election is void of any serious understanding of the inherently unsustainable economic model operating in the world.

We are not hearing a debate about the sustainability of a perpetually growing global economic system nested within our finite biosphere. We are not hearing a debate about the wisdom of allowing financial power (and systemic risk) to be increasingly concentrated in the hands of a few financial institutions of increasing complexity and scale. We are not publicly questioning the wisdom of the system we have allowed to evolve in response to capital’s quest for ever increasing financial returns. Nor are we debating where to look for creative responses. Instead we see proposals to tweak the model while we continue business as usual. The “powers that be,” as is often the case, have too much invested in the system to ask these fundamental questions.

However, nothing could be more important at this critical time. What we must grasp is that the financial crisis we are reacting to is but a cyclical side show to the bigger issues we face regarding the sustainability of our economic system. We should see the present financial crisis as a wake up call to this far greater challenge. We should search with an open mind for the wisdom we need to transition our economic system onto a sustainable path, grounded in ecological reality, with a respect for human justice and a deep appreciation for all life.

As Sachs and many before have told us, the current path is unsustainable. What is needed is nothing less than a new economic myth, which incorporates the central issue of scale in order to supplant and transcend the “invisible hand” of the free market. We need a “post-modern (post-materialist) economic theory.”

At the beginning of the 20th century, scale did not matter. At start of the 21st century, scale redefines our economic challenge.

In my personal quest for this new economic myth, I was stopped dead in my tracks after discovering E. F. Schumacher several years ago. Most who know of Schumacher know him from his seminal work, Small is Beautiful—Economics as if People Mattered (1973). The fortunate ones have also read his final published work, A Guide for the Perplexed, a title that grabbed me and did not disappoint. Most disciples of Schumacher probably encountered his clear thinking during the 70s. Many went on to become leaders in the environmental movement.

I was in junior high school when Small is Beautiful was published, and then was busy building a career in global finance during the 80s and 90s on the belief that finance rather than politics would dominate international relations during my lifetime. I got that right, but not in the way I expected. Seeing global finance, what I do, as a root cause in fueling our unsustainable economic system, has shaken many of my prior beliefs on economics. It focuses the mind on the proper role of finance within a healthy economy.

I didn’t discover Schumacher until my middle years, when I was (and still remain) in a search for answers to essential questions on how to reconcile the economic system I know well with the philosophical and spiritual truths I hold dear. How, for example, to reconcile the “golden rule” with the “invisible hand”? How can an economic system built on the celebration of individual greed and envy possibly lead to long-term societal prosperity? Why do we teach our children selflessness while our economy’s core architecture presumes self-interest? While these questions have been debated in academic and philosophical circles over the ages, real world experience did not seem to hold us accountable much of the time. Until now.

Now, we are beginning to understand that a perpetually growing, resource dependent, waste generating economic system cannot operate indefinitely within the limits of a finite planet. We were warned earlier, when it would have been easier to address these issues, by the Club of Rome study called “Limits to Growth.”(2) We chose to ignore and even ridicule the report as being “neo-Malthusian.” Our economic system is indeed on a collision course with the biosphere as many experts tell us. Thomas Friedman and his analysis of technology driving globalization is only part of the story. The world may be flat, but far more critical in terms of its implications, the world is full, and that changes everything. Suddenly the prophecy in our wisdom traditions is becoming clear for reasons we previously did not appreciate.

Our systematic pursuit of self- interest, all in the name of “freedom,” turns out to be harming even the “successful” among us, much less the interests of those without the power to be heard, both alive and not yet born. This truth was always there; it’s just that we could pretend to deny it in the belief that a rising tide would lift all boats. To find the next growth frontier to exploit, we could simply “go west.” But now, we are out of more “wests.” Shockingly, some of our leading scientists, including Stephen Hawking, are discussing moving the human experiment to other planets, out of necessity, for the long-term survival of the species.

In Small is Beautiful, Schumacher quotes Keynes who, during the economic hardship of the 1930s, advised us to use the idea of personal enrichment as the driving force to pull society out of the Great Depression.

The time is not yet (says Keynes) for a “return to some of the most sure and certain principles of religion and traditional virtue— that avarice is a vice, that the exaction of usury is a misdemeanor, and the love of money is detestable.”(3) Schumacher continues reminding us of Keynes’ remarkable prescience, even at the depth of the Great Depression:

Economic progress, (Keynes) counseled, is obtainable only if we employ those powerful human drives of selfishness, which religion and traditional wisdom universally call upon us to resist. The modern economy is propelled by a frenzy of greed and indulges in an orgy of envy, and these are not the accidental features but the very causes of its expansionist success. The question is whether such causes can be effective for long or whether they carry within themselves the seeds of destruction.

Perhaps intuitively, based on philosophical conviction, and with no direct reference to ecological limits, Keynes appeared to understand that our expansionist economic model built on a foundation of self-interest was doomed in the long run. Keynes believed that society would shift its priorities (as he himself had done) to non-material pursuits once a certain level of material wellbeing was secured. Unfortunately, history has shown that this belief in humanity’s evolution may have been misplaced. Schumacher concludes, “If human vices such as greed and envy are systematically cultivated, the inevitable result is nothing less than a collapse of intelligence.” (4)

What may have made sense as a strategy to recover from the Great Depression has been generalized into the basis for our materialist, expansionist economic system. That system draws down life sustaining yet finite natural capital at an accelerating rate and calls it development and growth. Personal fortunes derived from this broken system are celebrated in our culture. Yet we are seeing that such a system inevitably does indeed sow the seeds of its own destruction, as has become only too apparent at the beginning of the 21st century. Such a system, which cultivates ever-increasing needs among a rising global population, must mathematically face the limits of the finite natural resources and waste sinks of our planet as a product of its very “success.”

New and appropriate technologies and massive shifts to improve resource efficiency and reduce waste no doubt will help and buy time. But we cannot underestimate the profound inconsistency of a resource intensive material economy built on perpetual growth, operating within the physical limits of a finite planet. Such an inherently unsustainable system is not built upon wisdom. It is built upon a foundation of sand that intentionally rejects the very principles of traditional virtue, as Keynes explicitly pointed out.

Unlike during Keynes’ time, when the human population was small and relatively poor (therefore placing few resource demands on the environment) and the earth’s resources appeared limitless, it is now time that we transcend to an economics built upon wisdom. Schumacher’s instruction is clear and compelling. “From an economic view point, the central concept of wisdom is permanence. We must study the economics of permanence.”(5) This intention takes us in a profoundly different direction than conventional, Cartesian thinking. “Permanence” suggests valuing durability over efficiency, stability over speed. These are different values from those typically celebrated in the marketplace.

The marketplace embraces risk and understands failure. But certain risks and failures are simply not acceptable and must be managed differently. It is “inefficient” to buy home insurance, but we do it when the risk of loss is too great, and permanence is threatened. We need to think about what adjustments are necessary to “insure” the permanence of our collective home, which must include a stable civil society. Such thinking must address the very nature of our economic system. Without a sustainable and just economic system, there is no permanence. We need to inject these ideas into the public debate by reframing the cyclical economic concerns that preoccupy the mainstream media. We see little true recognition of this profound challenge among our business, financial and governmental leadership, which remains absorbed with short-term tactical issues.

We do observe excitement around new “green” initiatives, usually technology based solutions to the problems we perceive. Technology breakthroughs are essential and inevitable, surprising even the optimists among us. Advances in technology and the great human entrepreneurial spirit are essential in tackling the sustainability challenges we face. However, while we run down this path, which we certainly must, we should also heed Einstein’s admonition, “We can’t solve problems by using the same kind of thinking we used when we created the problems.” Relying on technology solutions alone to solve our sustainability challenges, which are largely the product of technological advances, is not wise.

We must think differently, seeing the complexity of the sustainability challenge in a holistic fashion, in the search for genuine lasting solutions. According to Schumacher, we need solutions consistent with an “economics of permanence,” which he tells us is derived from prudence.(6) My research reveals that prudence is the first among the cardinal virtues and is best understood as “truth.” Thomist scholar Josef Pieper, in The Four Cardinal Virtues, closes his chapter on prudence by saying, “The good is prudent beforehand; but that is prudent which is in keeping with reality.”(7) Schumacher is telling us that economics is prudent only if it is truthful, that is to say, only if it is “in keeping with reality.”

Following Schumacher’s lead, we should look to the great wisdom traditions for direction in this truth. Where better to look than to the ideas and teachings from all cultures that have stood the test of time, rather than restrict ourselves to contemporary economic theories that we know are limited and incomplete.

Schumacher is relevant to our critical 21st century challenges precisely for this reason. His philosophy, his concern about the limits of materialistic scientism, his distinctions between divergent and convergent problems, and his ideas of decentralism, appropriate technology, and human scale to name but a few, are all rooted in the great spiritual and philosophical teachings. Not surprisingly, his ideas, in addition to being humane and just, are aligned with nature and nature’s sustainable way, the only truly sustainable system we know. They are, I believe, rooted in truth as best as Schumacher could discern it, and therefore they represent wisdom, the wisdom of permanence.

If you examine Schumacher’s personal library, which is carefully stewarded at the E. F. Schumacher Society in the Berkshires, you will find that most of the texts are not about economics. Instead, they include the great philosophical and spiritual texts from all traditions. Schumacher’s gift and genius was to derive economic principles and ideas from these teachings, to have the courage to speak the truth, despite knowing it often flew in the face of conventional economic thinking, and to make the truth accessible with his clear and witty prose. What emerges is certainly not the final word on the economics of permanence.

Some of his thinking is outdated, or simply missed the mark. But as a foundation to build upon, it is invaluable. The reason his ideas about economics ring true is because they are built upon these wisdom traditions. The contradictions of modern economics are gone. Our challenge now is to refine and update this thinking and to chart a practical path of convergence between the reality that exists in our economic system today and the principles we strive to uphold and upon which our long run prosperity undoubtedly depends.

We will need to stimulate and utilize “appropriate” technological breakthroughs on this path, but at the same time remain grounded in truth. Clarifying the first principles of this truth, as best as our collective wisdom—both past and present—allows, is our most urgent task. The opening decades of 21st century may be our best chance to launch the critical transformation of our economic system to an economics of permanence. We need to get it right, as only our collective consciousness will allow.

At the end of The Kingdom of God is Within You, Leo Tolstoy underscores the importance of grounding our lives, and by extension, our society and institutions, including our economic system, which profoundly impacts all life on earth, on the bedrock foundation of truth. “The sole meaning of life is to serve humanity by contributing to the establishment of the kingdom of God, which can only be done by the recognition and profession of the truth by every man.”(8)

Transitioning to a sustainable and just economic system is the ultimate challenge of the 21st century. History no doubt will judge our generation by how well we acknowledge, embrace and take up this challenge. Before racing into action, into our Cartesian predisposition toward logical problem solving, let us begin by recognizing and professing the truth. E. F. Schumacher and the Schumacher Library is a beautiful place to start.

1. Jeffrey Sachs, Common Wealth, Economics for a Crowded Planet, (New York: Penguin, 2008) pp. 57.
2. Donella Meadows, Dennis Meadows, Jorgen Randers, William Behrens III,The Limits to Growth (New York: Universe Books, 1972).
3. E. F. Schumacher, Small is Beautiful, (New York: Harper Perennial, 1989) pp. 31.
4. Ibid, pp. 31-32.
5. Ibid, pp. 34.
6. Ibid, pp. 316-317.
7. Josef Pieper, The Four Cardinal Virtues, (Notre Dame: Notre Dame Press, 1966) pp. 9.
8. Leo Tolstoy, The Kingdom of God Is Within You, (New York: Bison Books, 1984) pp. 368.

John Fullerton is a former Managing Director of JPMorgan, where he worked for 18 years in New York, London, and Tokyo, and subsequently was CEO of an energy-focused hedge fund. He is the founder of The Capital Institute ( and is working on The Purpose of Capital, a book about the role of investment capital in sustainable economics. He is a member of the board of the New Economics Institute.

John can be reached at

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